Effective communication about COVID-19 could save lives – but India’s strategy has been flawed

Over the past few decades, public health emergencies across the globe have shown us that a timely and efficient risk communication plan could help in minimising fatalities and managing situations on the ground. In unprecedented circumstances such as the Covid-19 pandemic, implementing effective communication methods becomes even more necessary. At the start of the pandemic, it was critical for the Union government to use all means to convey the gravity of the situation to the public. To do so, several communication plans were devised in order to maximise efficiency while minimising casualties.