Mint | Hustles could yet trip up Indian startups if we don’t take due care
Yes, I live in Bengaluru, and yes, my neighbourhood is the epicentre of India’s startup ecosystem. Still, I was struck by the manner in which the person at the adjacent table at Third Wave Coffee greeted his friend. “What’s your hustle, man?" Over the past decade, the word ‘hustle’ has made inroads into the vocabulary of the country’s tech industry. In a positive sense, it means different things: to move fast and get things done; to work hard and for long hours; to earn a second income; to do freelance work in the gig economy; or to start up a new business. Read the full article here.